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When is the best time to post to Instagram?

The answer may surprise you!


Are you tired of stressing over the perfect time to post on Instagram? Well, I’ve got some news for you—it doesn’t really matter anymore!




Gone are the days of the chronological algorithm, where posting at a specific time determined your visibility….


Nowadays, Instagram’s algorithm prioritizes engagement within the first hour or so after posting. It’s all about capturing attention and getting those likes and comments rolling in!


The more engagement you receive, the longer your content will be in the spotlight. That’s why you still see posts from days ago when scrolling through your feed! 😮


What really matters.


So, instead of fretting over posting at 12 noon or 12:30 pm, let’s shift our focus to what truly matters:


✨ Is your content high-quality and engaging?

✨ Will your audience be compelled to interact with it?

✨ Is it a reasonable time to post?

✨ Is it a time YOU are able to engage?


👉🏻 HOWEVER, I WILL SAY THIS: Posting on the hour is like stepping into a crowded room. Everyone and their mother is there, vying for attention.


Instead, try posting a little after the hour to increase your chances of being seen as the most recent content. It’s not about the “best time to post,” but rather the most “competitive time to post".

Lastly, let me share a little secret: If your content is genuinely good, it’ll shine regardless of the time you post. Quality is the ultimate winner in this game! So, focus on creating remarkable content and choose a reasonable hour to share it with the world.


Embrace the freedom from time constraints. You’ve got this! 💪🏼


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